This article will examine who this dancing cat character is, its creation process and impactful role within popular culture.
No one likes cleaning up after their cat, but one company is trying to make it less of a burden with an appealing new ad campaign.
Arm & Hammer Slide
Arm & Hammer is taking us back to the disco era with an animated cat dance party created by agency VIA that runs across social media, animated display banners, and print ads.
Arm & Hammer Slide Odor Control Easy Clean-Up Clumping Litter offers an innovative formula to make litter box cleaning quick and effortless. Utilizing its revolutionary clump and seal technology, this litter forms rock solid clumps easily scoopable by you or any pet-care professional, helping eliminate odor for up to 7 days guaranteed odor free living environments – without scraping or scrubbing necessary! Plus it won’t stick to pan surfaces either so scraping is never required!
Multi-cat households will find our patented odor-eliminating formula powerful enough to address multiple cat odors while being gentle on sensitive paws. Plus, with Litter Pours Right Out feature we make changing out litter box much quicker and simpler!
The commercial serves as a call to action for cat lovers to support local animal shelters, consider adopting instead of shopping cats, and not declaw their cats. Furthermore, it reminds people to properly wash their hands after handling used cat litter as parasites found in cat feces can potentially cause Toxoplasmosis infection in people handling used litter.
The Dancing Cat
The dancing cat meme has quickly become a worldwide trend, selling merchandise such as T-shirts, mugs, and plush toys. He can be found across social media accounts and groups where thousands of fans share their love for him; additionally he’s even made appearances in TikTok videos shared over 2 million times!
This trend has given birth to an exciting new phenomenon – Dancing Cat Cafe. The Dancing Cat Cafe is a non-profit which gives people the chance to interact with adoptable cats in an enjoyable and playful environment, in an attempt to connect people with their perfect pet while providing proper care and maintenance of said pet. The founders are committed to connecting individuals with their ideal companion pets while simultaneously offering advice and assistance when caring for them properly.
Visitors enter through an elegant vestibule and are welcomed into an elegant, bright space with classy furniture. A large table stocked with art supplies encourages creative interaction and interaction between humans and cats; there is also a peaceful area available to those wanting to simply relax with cats without interruptions.
As part of their mission, the founders of this cafe rescue cats from local shelters. Additionally, they work towards creating a community of cat lovers within San Jose. Donations are accepted from visitors booking an online visit with cats as part of raising money for this initiative.
While many may find the dancing cat an odd sight, its cat litter ad has actually done wonders for feline adoption rates. Formerly, potential cat owners were put off by its smell; but thanks to Fresh Step’s unique formula with carbons for eliminating odor, viewers now understand that Fresh Step’s ads demonstrate this fact effectively.
Origins
Katherine Heigl has become famous through roles such as Grey’s Anatomy, Knocked Up and 27 Dresses; now she’s taking her talents into cat litter advertising! At first glance, Heigl appears inexplicably feminine and alluring in the commercial; its poses resemble pin-up girls eliciting sexual engagement with viewers with alluring smiles and poses that encourage sexual attraction from viewers.
Heigl’s posture and expression may appear out-of-place, but the advertisement follows in a long tradition of using gender and race stereotypes in its marketing campaigns. Cat litter bags have long depicted domesticated felines that symbolize indoor luxury and comfort.
Edward Lowe can be credited as being responsible for creating kitty litter. Working in his family business that sold sand, coal and clay products, when one of his neighbors asked for some sand for use in her cat’s litter box Lowe realized that clay had better absorption properties than sand for eliminating urine odor. After some trial and error he began selling this sand-like product to pet stores under the brand name Tidy Cat – becoming one of the leading producers and sellers on the market.
Impact on Society
Cat litter has become a multibillion-dollar industry that consumes 5 billion pounds of mined clay annually, but this comes at the cost of creating its own environmental problem: used clay ends up in landfills where it may take decades for decomposition to occur.
Ed Lowe and other marketers quickly recognized that litter management was part of housework, the domain of women. Therefore, they promoted their product in magazines such as Living, American Home, Better Homes & Gardens Woman’s Day Look Family Circle for maximum exposure.
Influencers can be invaluable resources for brands. Arm & Hammer utilized the famed YouTube musician iAmMoshow as part of its campaign to educate viewers about its litter box odor-fighting power through an informative freestyle rap.
Future
Madison Avenue has long been home to an array of animals serving as pitchbeasts, particularly for pet products. One animal is shaking up this tradition: Okocat from Healthy Pet is being introduced as one such pitchbeast; his name is Healthy.
A cat can be seen performing its signature “odor eliminating dance” in this new advertisement to demonstrate that cats and their owners can enjoy living in an odor free house together.
Clorox’s campaign has run into some trouble. A federal judge issued a 13-page ruling prohibiting them from airing it due to “implausible smears” against Church & Dwight Co’s Super Scoop brand.